by larazach | Nov 26, 2022 | Brand Creation, Featured, Venture
Roam Challenge: Launch a new brand, in a new category.Solution: Roam—The obvious way to get a car.An automobile subscription is a new idea, but it makes so much sense that it really is the obvious way to get a car. So, we made that our tagline. StrategyNamingLogoBrand...
by larazach | Nov 22, 2022 | Brand Creation, Venture
nez Challenge: Disrupt the deodorant category. Solution: nez—the first occasion-based deodorant. We produce different types of sweat when we do different activities. Now there is a deodorant to protect you no matter what you’re doing. NamingLogoPackagingBrand...
