by larazach | Nov 29, 2022 | Featured, Uncategorized
Tommyrotter Challenge: Find white space in the craft spirits category.Solution: Craft & Mischief.All craft spirits celebrate craftsmanship. Tommyrotter Distillery is named for artisans who also had a streak of mischief in them. This campaign leans into that....
by larazach | Nov 25, 2022 | Featured, Uncategorized
HASK Challenge: Stand out in a crowded category driven by style.Solution: Be kind to your hair.HASK shampoos have a small but growing reputation for repairing damaged hair. We used that as our starting point for a campaign that cuts in a different direction....
by larazach | Nov 25, 2022 | Featured, Uncategorized
The Bishop Strachan School Challenge: Launch the school’s new strategic plan in a way that makes people advocates for girls’ education.Solution: We have a plan to change that.After decades of effort focused on female advancement, women still make up only a minority of...
by larazach | Nov 24, 2022 | Featured, Uncategorized
The Canadian Centre to End Human Trafficking Challenge: Get people at risk to call the hotline.Solution: The world’s most understanding campaign.The young women and men being trafficked for sex are incredibly difficult to reach. Calling a hotline is a huge risk. This...
by larazach | Nov 24, 2022 | Uncategorized
Bumrun Challenge: Take the embarrassment out of colon cancer screening.Solution: Bumrun—A fun run to check out bums. Nobody likes a colorectal examination. So people avoid it, which is unfortunate, as colon cancer death is preventable when caught early. The bumrun...
by larazach | Nov 21, 2022 | Uncategorized
CHILD VENTURES Challenge: Elevate the Child Ventures brand to help it stand out in an increasingly crowded category. Solution: Success starts here. Parents looking to ensure their children’s future academic success are the bullseye target for early learning academies....
