MAKING MISCHIEF

MAKING MISCHIEF

Tommyrotter Challenge: Find white space in the craft spirits category.Solution: Craft & Mischief.All craft spirits celebrate craftsmanship. Tommyrotter Distillery is named for artisans who also had a streak of mischief in them. This campaign leans into that....
BE KIND TO YOUR HAIR

BE KIND TO YOUR HAIR

HASK Challenge: Stand out in a crowded category driven by style.Solution: Be kind to your hair.HASK shampoos have a small but growing reputation for repairing damaged hair. We used that as our starting point for a campaign that cuts in a different direction....
GET OFF YOUR BUM

GET OFF YOUR BUM

Bumrun Challenge: Take the embarrassment out of colon cancer screening.Solution: Bumrun—A fun run to check out bums. Nobody likes a colorectal examination. So people avoid it, which is unfortunate, as colon cancer death is preventable when caught early. The bumrun...
AN UNDERSTANDING CAMPAIGN

AN UNDERSTANDING CAMPAIGN

The Canadian Centre to End Human Trafficking Challenge: Get people at risk to call the hotline.Solution: The world’s most understanding campaign.The young women and men being trafficked for sex are incredibly difficult to reach. Calling a hotline is a huge risk. This...
SUCCESS STARTS EARLY

SUCCESS STARTS EARLY

CHILD VENTURES Challenge: Elevate the Child Ventures brand to help it stand out in an increasingly crowded category. Solution: Success starts here. Parents looking to ensure their children’s future academic success are the bullseye target for early learning academies....
LET’S MAKE SOMETHING

LET’S MAKE SOMETHING

TPH Challenge: TPH stands for The Printing House. Print is dying.Solution: Let’s make something.TPH can do so much more than photocopies. If you can think of it, TPH can probably help you make it. StrategyLogoBrand...