by Alan Madill | Dec 17, 2024 | Featured, inWork, Uncategorized
LivRelief Challenge: Reach chronic pain sufferers.Solution: Screaming knee.Chronic pain sufferers describe their pain as a background noise that they cannot turn off. That seemed like a good place to start....
by Alan Madill | Dec 17, 2024 | Brand Creation, Featured, inWork, Uncategorized
CIRA + SIDN Challenge: Create an optimistic new brand for a future-ready Internet registry. Solution: Hello. Canada’s .ca and the Netherland’s .nl registry platforms merged to create a new more innovative and secure platform. They needed a new name and identity that...
by Alan Madill | Dec 17, 2024 | Brand Creation, Featured, inWork, Uncategorized
assembly Challenge: Give R-Haus a new name and brand that reflects how revolutionary the company is.Solution: Assembly.Construction hasn’t fundamentally changed in that last 100 years—it is a hard and slow process. We changed R-Haus to Assembly and gave it a new...
by Alan Madill | Dec 17, 2024 | Featured, inWork, Uncategorized
Dream Water Challenge: Help the sleepless see that this product is different from all the others. Solution: Shush your mind. An active mind is a sleepless mind. Dream Water quiets your brain and let’s your natural sleep process take over....
by Alan Madill | Dec 17, 2024 | Featured, inWork, Uncategorized
The Bishop Strachan School Challenge: Shine a light on BSS’ approach to education.Solution: Learn more about everything.Our campaign demonstrates how a BSS education helps students attain a broad spectrum of knowledge, giving them the confidence to tackle anything....
by Alan Madill | Dec 17, 2024 | Featured, inWork, Uncategorized
GXVE Challenge: Reach a new audience for Gwen Stefani’s beauty brand.Solution: ’Tis the season to GXVE.We created this countrified social campaign to dovetail with Gwen’s pivot to country music – reaching an audience that is less familiar with the star. Social...
