by Alan Madill | Dec 17, 2024 | Brand Creation, Featured, inWork, Uncategorized
CIRA + SIDN Challenge: Create an optimistic new brand for a future-ready Internet registry. Solution: Hello. Canada’s .ca and the Netherland’s .nl registry platforms merged to create a new more innovative and secure platform. They needed a new name and identity that...
by Alan Madill | Dec 17, 2024 | Brand Creation, Featured, inWork, Uncategorized
assembly Challenge: Give R-Haus a new name and brand that reflects how revolutionary the company is.Solution: Assembly.Construction hasn’t fundamentally changed in that last 100 years—it is a hard and slow process. We changed R-Haus to Assembly and gave it a new...
by larazach | Nov 27, 2022 | Brand Creation, Featured, inWork
Nowly Insurance Challenge: Create a life insurance brand that speaks to millennials.Solution: nowly insurance.The life insurance company that gives live-in-the-moment millennials benefits now and benefits later. StrategyNamingLogoBrand designAdvertising...
by larazach | Nov 26, 2022 | Brand Creation, Featured, inWork, Venture
Roam Challenge: Launch a new brand, in a new category.Solution: Roam—The obvious way to get a car.An automobile subscription is a new idea, but it makes so much sense that it really is the obvious way to get a car. So, we made that our tagline. StrategyNamingLogoBrand...
by larazach | Nov 22, 2022 | Brand Creation, inWork, Venture
nez Challenge: Disrupt the deodorant category. Solution: nez—the first occasion-based deodorant. We produce different types of sweat when we do different activities. Now there is a deodorant to protect you no matter what you’re doing. NamingLogoPackagingBrand...
