INNOVATION STARTS WITH AN IDEA

INNOVATION STARTS WITH AN IDEA

by | Nov 28, 2022 | Brand Creation, Featured

IDea Mississauga Challenge: Put Mississauga on the innovation district map.Solution: IDEA Mississauga.Cities around the globe have already established themselves as important innovation hubs. With IDEA, the City of Mississauga shows the world that it is ready to play...
YOU DON’T HAVE TO DIE

YOU DON’T HAVE TO DIE

by | Nov 27, 2022 | Brand Creation, Featured

Nowly Insurance Challenge: Create a life insurance brand that speaks to millennials.Solution: nowly insurance.The life insurance company that gives live-in-the-moment millennials benefits now and benefits later. StrategyNamingLogoBrand designAdvertising...
AN OBVIOUS CAMPAIGN

AN OBVIOUS CAMPAIGN

by | Nov 26, 2022 | Brand Creation, Featured, Venture

Roam Challenge: Launch a new brand, in a new category.Solution: Roam—The obvious way to get a car.An automobile subscription is a new idea, but it makes so much sense that it really is the obvious way to get a car. So, we made that our tagline. StrategyNamingLogoBrand...
THERE’S A DEODORANT FOR THAT

THERE’S A DEODORANT FOR THAT

by | Nov 22, 2022 | Brand Creation, Venture

nez Challenge: Disrupt the deodorant category. Solution: nez—the first occasion-based deodorant. We produce different types of sweat when we do different activities. Now there is a deodorant to protect you no matter what you’re doing. NamingLogoPackagingBrand...