by larazach | Nov 29, 2022 | Featured, Uncategorized
Tommyrotter Challenge: Find white space in the craft spirits category.Solution: Craft & Mischief.All craft spirits celebrate craftsmanship. Tommyrotter Distillery is named for artisans who also had a streak of mischief in them. This campaign leans into that....
by larazach | Nov 28, 2022 | Brand Creation, Featured
IDea Mississauga Challenge: Put Mississauga on the innovation district map.Solution: IDEA Mississauga.Cities around the globe have already established themselves as important innovation hubs. With IDEA, the City of Mississauga shows the world that it is ready to play...
by larazach | Nov 27, 2022 | Brand Creation, Featured
Nowly Insurance Challenge: Create a life insurance brand that speaks to millennials.Solution: nowly insurance.The life insurance company that gives live-in-the-moment millennials benefits now and benefits later. StrategyNamingLogoBrand designAdvertising...
by larazach | Nov 26, 2022 | Brand Creation, Featured, Venture
Roam Challenge: Launch a new brand, in a new category.Solution: Roam—The obvious way to get a car.An automobile subscription is a new idea, but it makes so much sense that it really is the obvious way to get a car. So, we made that our tagline. StrategyNamingLogoBrand...
by larazach | Nov 25, 2022 | Featured, Uncategorized
HASK Challenge: Stand out in a crowded category driven by style.Solution: Be kind to your hair.HASK shampoos have a small but growing reputation for repairing damaged hair. We used that as our starting point for a campaign that cuts in a different direction....
