MAKING MISCHIEF

MAKING MISCHIEF

Tommyrotter Challenge: Find white space in the craft spirits category.Solution: Craft & Mischief.All craft spirits celebrate craftsmanship. Tommyrotter Distillery is named for artisans who also had a streak of mischief in them. This campaign leans into that....
INNOVATION STARTS WITH AN IDEA

INNOVATION STARTS WITH AN IDEA

IDea Mississauga Challenge: Put Mississauga on the innovation district map.Solution: IDEA Mississauga.Cities around the globe have already established themselves as important innovation hubs. With IDEA, the City of Mississauga shows the world that it is ready to play...
YOU DON’T HAVE TO DIE

YOU DON’T HAVE TO DIE

Nowly Insurance Challenge: Create a life insurance brand that speaks to millennials.Solution: nowly insurance.The life insurance company that gives live-in-the-moment millennials benefits now and benefits later. StrategyNamingLogoBrand designAdvertising...
AN OBVIOUS CAMPAIGN

AN OBVIOUS CAMPAIGN

Roam Challenge: Launch a new brand, in a new category.Solution: Roam—The obvious way to get a car.An automobile subscription is a new idea, but it makes so much sense that it really is the obvious way to get a car. So, we made that our tagline. StrategyNamingLogoBrand...
BE KIND TO YOUR HAIR

BE KIND TO YOUR HAIR

HASK Challenge: Stand out in a crowded category driven by style.Solution: Be kind to your hair.HASK shampoos have a small but growing reputation for repairing damaged hair. We used that as our starting point for a campaign that cuts in a different direction....